As an artisan roaster each roasting session is a sensory challenge that requires intense concentration. I then take those beans to the next level by carefully roasting them in small batches to reveal their unique flavors and aromas. Great care is taken to ensure this coffee meets our high standards for quality and traceability. I realized this had to change and the only way to do that was to bring the worlds best coffees to Northern Maine.Īt Red Devil Roast I have done that by sourcing select beans from distant mountain slopes in Central America, Africa, and Indonesia. Since then I have greatly missed those unique and robust flavors.įast forward to today, living in an isolated rural community on the Canadian border limits one's exposure to select coffees. I experienced many different coffees in Tunisia, Italy, Greece, England, Israel, Egypt, Singapore and beyond. My passion for coffee began as a young man traveling around the globe during my military service. Hi, I'm Alan Susee, Owner and Roaster at Red Devil Roast Coffee Company. It’s time to jettison the “average cup o’ Joe” for a more harmonious mug of-MO’JO.The origins of Red Devil Roast Coffee Company lie in the quest for perfection. James Brown said it best when he shouted, “ I FEEL GOOD!” Nothing is more inspiring than a floor-stomping rhythm coupled with a sing-along chorus of stark, truth-defining soul. One satisfying sip of Stringbean’s rocking roasts will have you saying there’s something to the electrified, atmospheric conditioning he employs. “If I’m not dancing, I’m not roasting,” says Stringbean Pete. And, all of Stringbean’s uniquely flavorful roasts are treated with a steady, solid-gold flow of funk, blues, classic rock, reggae and disco. The legendary, Soul Train disco-ball hangs over Stringbean’s twin, American-made, small-batch roasters. Images of iconic performers oversee every artisan roast from the walls of the Stringbean roastery. Music Infused Coffee Sings… Roast, Baby, Roast. Starting with their distinctive, guitar-head /coffee bean, tuning-keys logo, Stringbean has sought to define a rocking brand. Music has been an essential part of the business plan at Stringbean Coffee since the very beginning. “It adds a little mo’jo,” as Pete explains.īut, how does this infusion actually occur? According to Pete, “It’s about environmental conditioning.” Stringbean’s entire roasting process is enriched by the stimulating strut and swagger of syncopated grooves. Stringbean quickly determined the energy and excitement caused by his java jam sessions was elevating the quality of his roasts. “Everywhere I went people started asking me what I was playing when I roasted this, or that batch.” “I tweeted one time I was listening to Marley, and people went crazy,” Pete recalled. He developed this innovative technique in response to the widespread attention his roasting choices were receiving-that is, the music he chose to play while roasting. Owner/Roaster, Stringbean Pete has devised a unique saturation process that infuses a musical vibe into every one of his fresh roasts. Imagine a rich, aromatic mug of “mm-mm” percolating with the uplifting energy of your favorite, feel-good tunes. Just like milk & cookies, chocolate & peanut butter, beer & football, Hall & Oates-Stringbean Coffee is adding rock-and-roll to their roasting recipe. Stringbean Coffee Company is mashing these two monumental elements together to create a superlative new blend. Just think how far behind we’d all be if we hadn’t invented coffee. It enhances nearly every moment of our increasingly play-listed lives.īut, coffee comes close second for elevating (perhaps even justifying) human existence. It motivates marathoners and Mars Rover pilots.
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